湖南省茶陵县高中英语全一册教案（打包28套）牛津译林版必修4
湖南省茶陵县高中英语Unit1AdvertisiGrammarandusage教案牛津译林版必修42017091011.doc
湖南省茶陵县高中英语Unit1AdvertisiLanguagepoints教案牛津译林版必修42017091012.doc
湖南省茶陵县高中英语Unit1AdvertisiProject教案牛津译林版必修42017091013.doc
湖南省茶陵县高中英语Unit1AdvertisiReading教案牛津译林版必修42017091014.doc
湖南省茶陵县高中英语Unit1AdvertisiTask教案牛津译林版必修42017091015.doc
湖南省茶陵县高中英语Unit1AdvertisiWelcometotheunit教案牛津译林版必修42017091016.doc
湖南省茶陵县高中英语Unit1AdvertisiWordPower教案牛津译林版必修42017091017.doc
湖南省茶陵县高中英语Unit2SportingeventsGrammarandusage教案牛津译林版必修420170910122.doc
湖南省茶陵县高中英语Unit2SportingeventsLanguagepoints教案牛津译林版必修420170910123.doc
湖南省茶陵县高中英语Unit2SportingeventsProject教案牛津译林版必修420170910124.doc
湖南省茶陵县高中英语Unit2SportingeventsReading教案牛津译林版必修420170910125.doc
湖南省茶陵县高中英语Unit2SportingeventsTask教案牛津译林版必修420170910126.doc
湖南省茶陵县高中英语Unit2SportingeventsWelcometotheunit教案牛津译林版必修420170910127.doc
湖南省茶陵县高中英语Unit2SportingeventsWordpower教案牛津译林版必修420170910128.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldFindingfoodsforthefuture教案牛津译林版必修420170910136.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldGrammarandusage教案牛津译林版必修420170910137.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldGrammar教案牛津译林版必修420170910138.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldguidedwriting教案牛津译林版必修420170910139.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldH.G.Wells教案牛津译林版必修420170910140.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldJourneytotheCentreoftheEarth教案牛津译林版必修420170910141.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldLanguagepoints教案牛津译林版必修420170910142.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldProject教案牛津译林版必修420170910143.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldReading教案牛津译林版必修420170910144.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldsentenceexplanations教案牛津译林版必修420170910145.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldTask教案牛津译林版必修420170910146.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldWelcometotheunit教案牛津译林版必修420170910147.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldWordpower教案牛津译林版必修420170910148.doc
湖南省茶陵县高中英语Unit3Tomorrow’sWorldwordsexpressions教案牛津译林版必修420170910149.doc
　　Unit 1  Advertising
　　Grammar and usage
　　Direct speech and reported speech & Reported speech: statements, questions and imperative sentences
　　Teaching Aims:
　　 To learn the direct and indirect speech and how to change from one to the other
　　 To identify the differences between direct and in direct speech
　　 To learn how to use reported speech in statements, questions, and imperative sentences
　　 To complete the relevant written tasks to reinforce the grammar and usage
　　 To apply what they learn to practice by fulfilling some written mistakes.
　　Teaching Key Points & Teaching Difficulties:
　　 How to help them understand the changes when changing direct speech into indirect speech
　　 The usages of persuade and discourage
　　 How to apply the grammar rules to compete the related exercises correctly
　　Teaching Procedure:
　　Step One: Leading-in
　　T: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.
　　‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am goi ng to travel to Beijing with my parents.’ said Ann.
　　 What did Tom ask Ann?
　　 What did Ann say?
　　Ss: …
　　(This step is to attract their attention to direct speech and indirect speech. Later collect their answers on screen.)
　　Suggested Answers:
　　 Tom asked Ann what she was going to that summer holiday.
　　 Ann said that she was going to travel to Beijing with her parents.
　　T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech w hile the original sentences in direct speech.
　　Step Two: Direct and Indirect Speech
　　T: Ok. This is what we will talt today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions:
　　 What are direct speech and indirect speech?
　　 How can we change direct speech into reported speech?
　　(Have students analyze the sample sentences. Unit 1  Advertising
　　Language points
　　Teaching Aims:
　　Enable the students to learn vocabularies and language points in the text.
　　Teaching important and difficult points:
　　Help the students to use these language points properly.
　　Teaching Procedures & Ways
　　Language points:
　　1. An advertise ment uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服
　　e.g. His friends failed  to persuade him to  go on the outdoor camping trip.
　　他的朋友们劝他去户外露营，但失败了。
　　常用结构：
　　• persuade sb. to do sth.           
　　说服某人做某事
　　• persuade sb. into doing sth.  
　　说服某人做某事
　　• persuade sb. out of doing sth.
　　说服某人不做某事
　　believe in 相信……的存在，信任/信赖
　　e.g. I don’t believe in ghosts. I think that stories of ghosts were mad e up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。
　　They need a leader they can believe in.
　　他们需要一个可以信赖的领导。
　　2. A commercial advertisement is one which someone has paid for to advertise a product or service.
　　1) 句中which引导一个定语从句，修饰先   行词one。
　　2) 短语pay for的意思是“为……付费”。如：
　　Let me pay for dinner this time.
　　这次就让我来付饭钱吧。
　　3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare.
　　for free  免费
　　e.g. Each child coming to the bookshop on Children’s Day will get a book for free.
　　任何一个儿童节那天来书店的小孩都能免费得到一本书。
　　be meant to  旨在，目的是
　　Unit 1  Advertising
　　Project
　　Developing an Ad Campaign
　　Teaching Aims:
　　 To learn about some basic information about an ad campaign
　　 To apply what they have learnt to develop an ad campaign
　　Teaching Key Points & Teaching Difficulties:
　　 How to help them to develop an ad campaign
　　 The usage of some key words
　　Teaching Procedure:
　　Step One: Reading
　　T: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last  lesson. Then do you know what an ad campaign is?
　　Ss: No.
　　T: Ok. In this lesson we will go on with t his topic. Please open your text books at page 18. Read the article silently as quickly as possible to answer the following questions:
　　1) W hat is an ad campaign?
　　2) What must you have in mind when you start a successful ad campaign?
　　3) What questions must you first consider in an ad campaign?
　　Ss: …
　　Suggested Answers:
　　1. It is an organized programme of advertisements using various kinds o f ads to reach a particular audience.
　　2. We must have a cle  ar goal and target audience in mind.
　　3. We must first consider the following questions:
　　 Who is the audience for our ad campaign?
　　 What do we want our ad campa ign to say?
　　 How do we reach our audience?
　　T: Very good! Now I thin have got a general idea of the passage. In fact, nowadays people all over the world use the media to advertise for the benefit of the public or public welfare.
　　Read the second article and answer.
　　1. What is the subject of this ad campaign?
　　2. Why do they build this ad campaign?
　　3. Who is the target audience for this ad campaign?
　　4. What is the ad campaign aimed to do?
　　5. What is the slogan for this campaign?
　　Suggested Answers:
　　1. Anti-smoking.
　　2. Because the problem costs c ountries a lot of money and causes great damage to the
　　welfare of the people.
　　3. Hig h-school teenagers.
　　4. To discourage young people from smoking.
　　5. Smoking kills!
　　Step Two: Developing an ad campaign
　　T: Ok, next we will plan and conduct an ad cam paign, promoting a public welfare
　　problem. Discuss the questions on Page 19 with your group members.
　　Planning: