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　　Unit4  同步检测
　　Ⅰ.阅读理解
　　A
　　Young children are trusting of commercial advertisements in the media，and advertisers have sometimes been accused of taking advantage of this trusting outlook.The Independent Television Commission，regulator of television advertising，has criticized advertisers for “misleadingness” in an effort to control advertisers’ use of techniques that make it difficult for children to judge the true size，action，performance，or construction of a toy.
　　Fantasy is one of the common techniques in advertising that could mislead  young audience.In children’s advertising，advertisers are more likely to include fantasy than advertisements aimed at adults.In a content analysis of Canadian television，the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play.Children have strong imaginations and the use of fantasy brings their ideas to life，but children may not be adept enough to realize that what they are viewing is unreal.Fantasy situations are frequently used to attract children’s attention，particularly in food advertising.Advertisements for breakfast have been found to be especially fond of fantasy techniques.Generally，there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising.
　　The use of pop stars such as singers and movie stars is common in advertising.The intention is for the positive qualities of pop stars to be transferred to the advertised product and for the two to become linked in audience’s mind.In children’s advertising，the pop stars are often vivid figures from popular cartoons.In recent years，the role of pop stars in advertising to children has often been combined with the concept of host selling.Host selling involves advertisements with regular programming in a way that makes it difficult to distinguish one from the other.Host selling occurs，for example，when a children’s show about a cartoon lion contains an advertisement in which the same lion promotes a breakfast.The psychologist Dale Kunkel shows that the practice of host selling has reduced children’s ability to distinguish between advertising and the program material.Meanwhile，he also shows some other tricky advertisements.
　　【文章大意】　这是一篇议论文。文章主要探讨了电视广告对于孩子的影响。
　　1．What can we learn about the fantasy technique from the passage?
　　A．It is especially used in advertising toys.
　　B．Children are likely to mistake it for reality.
　　C．Young children are quite aware of its tricks.
　　D．It makes it hard for children to judge how much a toy costs.
　　解析：选B。推理判断题。根据文章第二段中的“Generally，there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising.”可知，年幼的孩子很难辨别广告中的幻想和现实，所以他们可能会把幻想当作现实。故答案为B。
　　2．The underlined word“adept”in the passage is closest in meaning to “________”．
　　A．responsible　　　　　　　　 B．patient
　　C．sl  D．curious
　　解析：选C。词义猜测题。根据画线词所在的句子可知，孩子有很强的想象力，使用幻想可以把他们的想法带到生活中来，但是孩子可能没有足够的能力意识到他们所看到的并不是真实的。故画线词adept与sl“有技巧的，熟练的”的意思最为接近，选C。
　　3．In an advertisement，a cartoon lion is used for _____