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共52题，4000字。

　　嘉峪关市一中2013-2014学年高三第六次模拟考试
　　英语试题
　　第一部分 阅读理解 (共两节, 满分40分)
　　第一节  (共15小题；每小题2分，满分30分)
　　阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
　　A
　　Watson entered Mr. Smith's office. The boss was a hard man. He fired people who didn't do well without giving them a second chance.
　　"Watson," said Mr. Smith, "this past year your department hasn't earned money. We're going to drop that department. It's finished. I’m sorry, —but you'll have to go." "But, sir — if I just had a little more time. For the moment I need the job to keep my son at Riverside School."
　　"What's that!" said the boss. "Riverside! I didn't had a boy there. That's an expensive school for a man with your salary."
　　"I know, sir. But he likes it there so much! He's a star athlete and the best boxer in the school. The boys call him Champ there."
　　The boss sat perfectly still for a long time — a faraway (恍惚的) look in his eyes. Then, suddenly, he said, "We've got to close your department, Watson. But you'll take over a new job in another department. It means longer hours—maybe more pay. Now get out. You're here for life."
　　Watson got out, with surprise on his face. Then the boss took a letter from the top drawer of his desk. It was Herbie's last letter from Riverside School —written a few days before he died. He had read it over and over again with sick pain. The letter read:
　　I can’t say the boys here are any nicer to me than the others were. I guess it's the same everywhere when you're a cripple (跛脚的人). But don't worry about me, Dad. They've got a good chemistry department here. And there’s one boy here who is really great. He's a track star and boxing champ (冠军) and just tops in chemistry. The boys call him Champ. He made them stop throwing my boond. And he knocked a boy down who hit me. He is the best friend I ever had. Dad, when I grow up, 1 want to do something for Champ. Something big — that he won’ t even know about.
　　Your son,
　　Herbie
　　1. Mr. Smith wanted to fire Watson because _____.
　　A. Watson would take over a new job in another department
　　B. Watson had his son study in Riverside School
　　C. Watson's son knocked a boy down who hit Herbie
　　D. Watson's department didn't earn money that year
　　2. We can learn from the text that _____.
　　A. Mr. Smith didn't know that Champ was Watson's son at first
　　B. Mr. Smith was told not to fire Watson by Herbie
　　C. Mr. Smith decided to give Watson another chance in no time
　　D. Mr. Smith wanted to realize Champ's dream
　　3. According to the text, which words can best describe Mr. Smith?
　　A. Selfish and greedy. B. Sympathetic and grateful.
　　C. Hardworking and strict. D. Easy-going and optimistic.
　　4. The author wrote the text in order to _____.
　　A. share a moving story with us B. mar children enjoy life
　　C. provide us with tips on work D. help us to deal with our boss
　　B
　　A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
　　Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
　　High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
　　Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
　　Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
　　5. What does the word “assets” in the 2nd paragraph mean?
　　A. points B. advantages C. aspects D. elements
　　6. All of the following statements are the advantages of a high brand power EXCEPT that______.
　　A. a high brand wins the loyalty of consumers
　　B. a high brand usually sets a much higher price
　　C. it’s easy for a high brand company to launch new products
　　D. a high brand company is more competitive when doing business with retailers
　　7. A brand extension ______.
　　A. happens when the company is developing a new product
　　B. means the expansion of a company’s business in its established field
　　C. takes place when the company introduces a similar item but with a new colour
　　D. refers to the use of an established brand name to promote a new product in a new category
　　8. What might be the best title of this passage?
　　A. Brand Power B. Famous Brands
　　C. Company Brands D. Brand Products
　　C
　　The booking notes of the play "the Age of Innocence":
　　Price: $10
　　BOOKING
　　There are four easy ways to book seats for performance:
　　------ in person
　　The Box Office is open Monday to Saturday, 10 a. m. -8 p. m.
　　-----by telephone
　　Ring 01324976 to reserve your tickets or to pay by credit card(Visa, MasterCard and Amex
　　accepted)
　　------ by post
　　Simply complete the booking form and