共29张，学生对广告有一定的认识，再针对文章内容的理解设置了一些题目，帮助学生理解课文

　　2012年春学期射阳县高级中学高一英语
　　模块四第一单元教学案（25）（第七周 第一课时）
　　Module 4  Unit 1 Advertising
　　Welcome &Reading 
　　主备人：吴雪梅     审核人：孙静
　　Teaching aims and demands:
　　1. Help students know about different kinds of advertisements.
　　2. Enable students to know about the effects of them.
　　Teaching procedures:
　　Step 1 Lead-in
　　Step 2 Fast reading
　　1. What is an advertisement?
　　2. Do you believe that advertisements tell the complete truth? Why or why not?
　　3. What do PSAs aim to do?
　　Step 3 Listening
　　Listen to the tape and tell the sentences whether they are True or False.
　　1. Most people are not aware of how many ads are around them.
　　2. Advertisements are always meant to promote a product or service.
　　3. PSAs are only found in newspapers and on TV..
　　4. PSAs and commercial ads use some of the same methods.
　　5. Commercial ads often give us valuable information about how to live our lives.
　　6. An ad warning people against smoking is an example of a PSA.
　　Step 4 Further understanding
　　Fill in the following form to find out the differences and similarities between
　　commercial and PSA advertisements.
　　Types
　　Similarities Differences  
　　Examples
　　Places  Methods Purposes
　　Reliance
　　可信度 
　　Commercial ads         
　　PSAs       
　　2012年春学期高一英语M4U1当堂达标检测
　　Welcome & reading 第七周 第一课时
　　班级：_________姓名：_________学号：________
　　一． 短语翻译
　　1. 使某人注意/意识到……  ____________________________________               
　　2. 某人周围的危险         ______________