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2017-2018学年高中英语（北师大版，必修四）Unit 10 单元综合测评
2017-2018学年高中英语（北师大版，必修四）Unit 10  单元综合测评.doc
2017-2018学年高中英语（北师大版，必修四）Unit 11  单元综合测评.doc
2017-2018学年高中英语（北师大版，必修四）Unit 12  单元综合测评.doc
2017-2018学年高中英语（北师大版，必修四）模块综合测评1.doc
2017-2018学年高中英语（北师大版，必修四）模块综合测评2.doc
　　单元综合测评
　　Ⅰ.阅读理解(共15小题；每小题2分，满分30分)
　　A
　　Luo Jingyu，19，has four years of experience of running business.He is also a freshman in the arts department of Hubei University.
　　Luo Jingyu is from an ordinary family.He said，“My parents told me if I wanted something I should make an effort to get it，so I earned pocket money by doing housework when I was little.” The dream of running his own business grew in his heart.He said，“I want to be a successful person，like Alibaba's Ma Yun.”
　　When Luo was a junior student，he had the idea of selling lanterns(灯笼)when he saw many people flying Chinese lanterns in a square.Luo bought some lanterns from a store，but the sales were not as good as he had expected.Then he found another way to do business.He bought lanterns on the Internet at a very low price.Finally he easily made 5，000 yuan in two days.
　　With a happy beginning，Luo planned to open a dress shop.“My parents didn't support me opening a dress shop，so I had to borrow 120，000 yuan for it.” Although he did market research before starting，the business wasn't very good because his taste in fashion wasn't accepted by customers.The shop eventually closed down after half a year.
　　After experiencing a big loss，he decided to do something he was familiar with—selling painting tools.As a fine arts student，he knew the market.He convinced his friends to invest one million yuan in his shop.With a good business mind and a lot of effort，the sales of the shop reached six million yuan in a year.
　　Even though Luo is rich，he uses a cheap cell phone and does not wear luxury(奢华的)clothes.He has a simple lifestyle.“It isn't easy to make money，so money should be used on something worthwhile，” he  said.
　　【语篇解读】　文章主要讲述19岁的湖北大学艺术学院大一学生罗敬宇的经商经历。
　　1．We can learn from the second paragraph that Luo's parents         ．
　　A．asked him for money to pay the rent
　　B．gave him some money to do business
　　C．advise him to pay more attention to his studies
　　D．suggested that he work hard to get something
　　【解析】　细节理解题。根据第二段“My parents told me if I wanted something I should make an effort to get it，so I earned pocket money by doing housework when I was little.”可以得出答案。故D正确。
　　单元综合测评
　　Ⅰ.阅读理解(共15小题；每小题2分，满分30分)
　　A
　　Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $6，000 a second. And that does not include the cost of paying for air time(播送时间). Which is more valuable, the programme or the ad? In terms of money－and making money is what television is all about－the commercial is by far the more important.
　　Research, market testing, talent, time and money－all come together to mas want to buy a product. No matter how bad we think a commercial is, it works. The sales of charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
　　And the ads worse so much time and attention are given to them. Here are some rules of a commercial ad making. If you want to get the middle-class buyers, mare the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell products to upper-class audience, mare that the house, the furniture, and the hair style are the types that the group identifies with. If you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
　　We laugh at commercials. We don't think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not ff. It's big, big business. And it's telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.
　　【语篇解读】　本文主要介绍了电视商业广告的作用。
　　1．TV commercials are more important than other programmes to television because        ．
　　A．they bring in great profits
　　B．they require a lot of money
　　C．they are not difficult to produce
　　D．they attract more viewers than other programmes
　　【解析】　推理判断题。根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。
　　【答案】　A
　　2．The purpose of all the efforts made in turning out TV commercials is to        ．
　　A．persuade people to buy the product
　　B．show how valuable the product is
　　C．test the mare of the product
　　单元综合测评
　　Ⅰ.阅读理解(共15小题；每小题2分，满分30分)
　　A
　　I ran into quite a few language problems while vacationing(度假) with my family last summer.The most embarrassing was when my mom apologized to the people we were staying with because her “pants were dirty”．They looked at her in amazement，not knowing how to react.You see，Mom had fallen over and gotten mud on her jeans.But in Britain，“pants” means underpants or knickers(内裤)，not trousers as it does back home.
　　Katie—From America
　　I went to stay with a friend on the west coast last summer.Her flat was on the first floor of a high-rise building so I got the lift up.Then I wandered round for ages looking for her flat but couldn't find it.Fed up and tired，I finally had to go out to find a phone box.She explained that her flat was on the first floor，which for me meant the ground floor.
　　David—From Britain
　　When I asked for the “restroom” in a big department store，people kept directing(指引) me to a room with seats where I could sit and “rest”．It took me years to get through to (使……明白)someone that I only wanted the toilet!
　　Tom—From America
　　Last summer we went on a two-week family touring holiday，so Dad hired a car over the Internet.This was an old vehicle and there turned out to be lots of things wrong with it.When he phoned the hire company and tried to explain that the lock on the boot was broken，they thought he was talking about footwear! He had no idea their word for “boot” was “trunk”．In the end we went to a garage and just solved the problem.
　　Mary—From Britain
　　【语篇解读】　分享几个有趣的小故事，说明英式英语和美式英语间存在的文化差异。
　　1．Hearing Katie's mother's words，Katie's friends were in amazement because         ．
　　A．Katie's mother got mud on her jeans