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译林牛津高一英语必修4 Unit1 单元练习题库
译林牛津高一英语必修4 Unit1 单元练习题库.doc
译林牛津高一英语必修4 Unit1 情景素材.doc
　　牛津译林英语必修四（Unit 1）题库
　　I. 单项填空（70）
　　1. — Could you drive me to the airport?  
　　一Sure.  ______.
　　A. Never mind    B. No problem    C. Not at all D. Me neither
　　解析：句意：“你可以把我载到机场吗？”“当然可以。没问题。”no problem“没问题”；never mind“别介意，没关系”；not at all“根本不，一点也不”。
　　答案：B
　　2. The new policy will ______the elders a lot that people over 65 can tases free of charge.
　　A. discount B. support C. approve D. benefit
　　解析：句意：年过65岁的老人免费乘坐公交车的新政策使老人们得益很多。sth. benefit sb. “……使某人受益”；discount“折扣”；support“支持”；approve“赞同”。
　　答案： D
　　3. This dictionary, which I bought yesterday, has been highly _______ by my professor. 
　　A. acknowledged    B. appealed      C. recommended      D. commanded
　　解析：句意：昨天我买的那本词典，是我教授极力推荐的。recommend“推荐”；acknowledge
　　“承认”；appeal“呼吁”；command“命令，指挥”。
　　答案：C
　　4. The fog was so heavy this morning that drivers could hardly ______the things even ten
　　meters away from them.
　　A. figure out B. pict C. mat D. find out
　　解析：句意：今天早晨的雾太浓了，以致驾驶员没几乎不能辨认出十米以外的事物。mat“勉强辨认出”；figure out“弄清楚”；pict“（从多数中）找出，分辨出”；find out“查出，找出”。
　　答案：C
　　5. The class is discussing a newspaper editorial (社论) that _____ citizens to help reduce the noise and air pollution in the city.
　　A. urges B. promises C. demands D. orders
　　解析：句意：班级同学正在讨论一个力劝市民在城市里帮助减少噪音和空气污染的社论。urge sb. to do sth.“力劝某人做某事”；promise sb. to do sth.“答应某人做某事”；demand to do sth.“要求做某事”，无demand sb. to do sth.的用法；order sb. to do sth.“命令某人做某事”。
　　答案： A
　　6. — Could you give me some advice on how to maccessful advertisement?
　　— ________. No problem at all.
　　A. My pleasure B. For pleasure C. At your pleasure D. With pleasure
　　解析： 句意：“你能给我些如何做个成功的广告的建议吗？”“非常愿意。根本没有问题。”with pleasure“非常愿意，乐意效劳”；my pleasure“不客气”；for pleasure“为享乐”；at your pleasure“听便，随意”。
　　答案 D
　　7.   It is vital to ______ to teenagers the simple fact that being addicted to the Internet will  to some extent do harm to both mental and physical health.
　　A. get across B. get through C. get down D. get over
　　解析：句意：让年轻人了解这简单的事实很重要，沉溺于因特网在某种程度上会伤害精神和身体健康。get across“使……被了解”；get through“完成；接通”；get down“开始”；get over“克服”。
　　情景素材
　　一、文字素材
　　文字素材1
　　TV advertisements around the world
　　Television advertisements appear between shows, but also interrupt the shows at intervals. This method of screening advertisements is intended to capture or grab the attention of the audience, keeping the viewers focused on the television show so that they will not want to change the channel; instead, they will (hopefully) watch the advertisements while waiting for the next segment(节) of the show. However, remote controls have now made it easier for audiences to "tune out" advertisements simply by allowing them to turn down the volume or even switch channels when the advertisement comes on. In addition, Television recording mechanisms such as DVR(放电调压器) and TiVo have also allowed viewers to skip advertising completely during television programming.
　　Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through advertisements. The Nielsen ratings system exists as a way for stations to determine how successful their television shows are, so that they can decide what rates to charge advertisers for their advertisements.
　　Advertisements take airtime away from programs. In the 1960s a typical hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a typical 30-minute block of time now includes 22 minutes of programming with 6 minutes of national advertising and 2 minutes of local.
　　In other words, over the course of 10 hours, American viewers will see about 3 hours of advertisements, twice what they would have seen in the sixties. Furthermore, if that sixties show is rerun today it may be cut by 9 minutes to make room for the extra advertisements (some modern showings of Star Trek exhibit this).
　　Back in the 1950s and 1960s, the average advertisement was one minute. As the years passed, the average length shrank to 30 seconds (and often 10 seconds, depending on the television station's purchase of ad time), but more of them are now shown during the break, while in the '60's, only one or two advertisements would be shown at each break. However, today a majority of advertisements run in 15-second increments (often known as "hooks").
　　文字素材2 经典英语广告语集锦
　　1.Time is what you make of it.(Swatch)
　　天长地久。（斯沃奇手表）
　　2.Marself heard.(Ericsson)
　　理解就是沟通。(爱立信）
　　3.Engineered to move the human spirit.(Mercedes-Benz)
　　人类精神的动力。（梅塞德斯-奔驰）
　　4.Start Ahead.(Rejoice)
　　成功之路，从头开始。（飘柔）
　　5.A diamond lasts forever.(De Bierres)
　　钻石恒久远，一颗永流传。（第比尔斯）
　　6.Fresh-up with Seven-up.(Seven-up)
　　提神醒脑，喝七喜。（七喜）
　　7.Intel Inside.(Intel Pentium)
　　给电脑一颗奔腾的“芯”。（英特尔 奔腾）
　　8.Connecting People.(Nokia)
　　科技以人为本。（诺基亚）
　　9.For the Road Ahead.(Honda)
　　康庄大道。（本田）
　　10.Let us make things better.(Philips)
　　让我们做得更好。（飞利浦）
　　11.Enjoy Coca-Cola.(Coca-Cola)